With the right ingredients, many succeed in cooking a great meal. Yet nothing beats know-how and many years of experience when it comes to creating the most extraordinary taste experiences.
For us, these "secret ingredients" not only apply to the time in the kitchen, but also our daily work. With a love for food, deep understanding for the German consumer and a lot of experience working with German retail & HORECA, we work every day to position your food & beverage brand successfully and sustainably. Since this can only be done with the expertise of real foodies, we always stay up to date with the latest trends and consumer habits.
Creative Food & Beverage Communications. Digital & at the point of sale.
YOUR FOOD-MARKETING NEEDS REAL SPECIALISTS. THAT IS WHY WE ARE A TEAM FULL OF FOODIES.
OUR FOOD MARKETING TEAM
A marketing agency without stiff structures and massive overhead cost? Here we are! Because SPOONFUL is Germany's first virtual agency for food marketing, food branding and 360° communication for your success.
You would like to get to know us? We are looking forward to meeting you!
Our founder Katharina is a passionate marketing and communications expert with ten years of experience in the German and European food industry. Not a single story that doesn't get her finishing touch with a great understanding for the consumer´s needs, and not a single branding that isn't rounded off by her sensitivity for the right tone of voice.
Katharina is a real foodie and loves the culinary arts also in private - as a passionate cook and dessert queen in our team.
Through her experience in product & trade marketing - from large corporations to numerous start-ups - Katharina is also our expert for POS marketing, which is particularly important in the food industry.
She is always happy to take a close look at your direct enquiries at firstname.lastname@example.org.
Communications & POS Marketing
Our co-founder Laura is a food trend scout, Google expert, social media junkie and therefore always on the pulse of time, not only because of her daily work in the digital world.
Laura has been knitting amazing campaigns for more than ten years now, and takes care of everything that works in digital marketing in our team.
Her online marketing strategies, which are designed with the highest level of consumer understanding, put food brands in the right light in e-commerce and ensure brand awareness even outside the classic point of sale.
As a certified Sake Sommelière, Japan fan of the first hour and vegetarian with a high affinity for organic food, Laura is above all one thing at SPOONFUL - our team's own trendy target group.
Laura is happy to receive direct messages at at any time.
For already more than 15 years, our PR expert Katrin has been responsible for press work that gives journalists a great taste of what´s new on the market. She has already successfully and sustainably placed some very large and also some very small food companies in numerous publications.
With her network, which is so important in media work nowadays, and a constant enthusiasm for food products, she succeeds in telling stories that go far beyond recipes, ingredients and seasonalities. And with this know-how and experience, Katrin is sure to get the right target groups to taste every new, exciting product.
Without Katrin, our stories would only be half as strongly told... even though she only shows her softest side to journalists of course.
Design & Art Direction is an indispensable part of food marketing, because it is the perfect staging that transforms products into an experience that entices you to "bite on".
Neele and Anna are an unbeatable design dream team - and therefore our SPOONFUL family can no longer be imagined without them. With an incredible feeling for colours, shapes and arrangements, as experienced Senior Art Directors they visualise every idea, however wild it may be - for online, packaging, print and out of home.
From professional, strategic consulting to fast, flexible implementation of new ideas, Neele & Anna are our greatest pillars when "visualizations" sometimes simply say more than a thousand words. Because, as we all know, we all eat with our eyes!
ANNA PREUL & NEELE WILLENBROCK
Our client manager Lilly is not also our fountain of good energy and the best monday-morning-vibes ever, but also an in-house trend scout for social media and everything that is happening in the social web. What are people talking about online, which products are en vogue, what should we pay attention to? If there is one person in our team who can find out, it is for sure Lilly.
She is also a brilliant brainstorming partner as well as a head always full ideas. Anything you need to get creative about? Just give her a call!
On an everyday basis, Lilly deals with our client´s social media content, shootings, influencer cooperations and a lot of other things we cannot even count anymore.
As a senior performance marketing specialist, Lisett is our secret weapon when it comes to paid advertising - and she is at least as unbeatable as chocolate cake for dessert! Because in a noisy world of social media and search engines, you can only penetrate the market if you are a true customer favorite - and maybe also with the right technical skills.
As an expert in SEO and Google Ads, Lisett does not only drive food brand performance on the world's largest search engine, but also places social media ads like no other. With a keen sense for the right tone of voice, and attention-grabbing digital advertising.
If you're still not convinced, you should definitely book a Google Analytics workshop with Lisett...even our own project managers sometimes can't keep up with her pace.
With our newest team member Fiona, we can ensure that even the critical consumers of "Generation Z" have their own voice with us.
With a lot of understanding for the needs of an increasingly important target group, as well as an insane organizational talent, Fiona supports all projects for "young people", influencer cooperations or all other kinds of really modern food marketing at the pulse of time.